JetBlue
OBJECTIVE: Create a social media campaign focused on JetBlue’s target audience. Main consumer insight is ‘revenge spending’–a term used for money saved because of the pandemic that consumers now want to spend on whatever they like.
OBJECTIVE: Create a social media campaign focused on JetBlue’s target audience. Main consumer insight is ‘revenge spending’–a term used for money saved because of the pandemic that consumers now want to spend on whatever they like.